The overthrow of Julia Gillard as Labor leader is expected to mean less attention given by reinstated PM Kevin Rudd to mummy bloggers, a group of media-savvy women with a strong dash of entrepreneurial spirit who post their stories, photos and musings online.

A quick glance shows local blogging women never needed a politician to prop them up anyway and that the term ''mummy blogger'' is a far too generic term to capture what they are writing about: indeed, many of their posts originate from some sort of pain.

The subject matter they explore includes single parenting, the loss of children and their inability to conceive them.

Other times, the blogging is born of restlessness, a desire to change career.

The territory's female bloggers, none of whom write solely about mothering, are slowly collecting loyal followers on a range of niche subjects, from Pakistani cooking to technology and what life is like living as a pastor's wife in the nation's capital.

Vanisha Mishra-Vakaoti, 26, thought her blog, Vanisha's Life in Australia, would canvass pregnancy and motherhood.

Instead, it became a way for her to share her experiences of infertility.

Her blog and social media followers were posting messages of support and chatting to her in the digital realm even as she waited in the doctor's clinic to find out why she was not conceiving.

''I was scared to go to the doctor to get the tests done,'' says the woman who is working on her doctorate on drop-out rates in Fiji, where she lived before moving to Canberra two years ago.

''I thought I would be known as Dr Mum [after she finished her doctorate and gave birth].''

Readers identified with her challenging journey. She is now starting a second, parallel website called the Purposeful Blogger to pass on tips to others.

There is as much new terminology for the blogosphere as there are blogs. Blawgs are written about law. A vlog subsists on videos. A J-blog is focused on journalism or Jewish issues.

Vanisha, like many bloggers, does not easily fit into any category. She has written about motherhood from the perspective of someone who cannot conceive children but she is not a mummy blogger.

She writes about fashion but it would be wrong to call her a fashion blogger.

Lisa Berriman, a mother of three and pastor's wife who writes Mummy's Undeserved Blessings, has written touchingly about her miscarriages.

''We also found telling our friends and family difficult and we got a range of different responses,'' she wrote after the experience of losing her first baby at five weeks and five days.

''One of the worst was someone telling me that if we hadn't been so on the ball with it, we might not have even known.

''That comment hurt me because it made me feel like I had no right to grieve as it was so early, that I should not have even known I was pregnant.''

She also takes on confronting subjects such as human trafficking and she believes in being honest about her own perceived failings with her readers, such as losing her cool and yelling at her kids to get in the car.

The responses from readers on her site or Facebook page are immediate but she has decided to store her iPad away and switch off the notifications on her phone so the feedback does not distract her from her kids.

As mummy blogger Amanda Whitley, 40, attests, they're not doing it because of the money.

Her humble financial ambitions are to one day pay for the groceries by commercialising HerCanberra, a blog she started 2½ years ago, and to give up her public service career to work on her website full-time. ''I squeeze my website work into two school days per week as well as before work and after work and on weekends,'' she tells her readers.

''If my family is to eat and maintain its current standard of living, I need to work.

''And I work for other more selfish reasons. But this is not a sob story, I know I have choices, and I own mine.''

Her site, which covers subjects as diverse as legal advice and body shapes, receives 25,000 unique visitors a month.

Whitley also has 3500 Facebook followers and 2000 people tracking her on Twitter and says she believes she will reach her goal next year.

''We deliberately try to steer clear of issues which will be slanging matches,'' she says.

She receives requests from advertisers to promote products and often rejects their advances for cash for comment.

Recently she knocked back the offer from one company to become an ''olive oil ambassador''.

Presumably, as with many offers made to mummy bloggers, she would have been paid in-kind and it would have been quite some time before her pantry ran out of the golden liquid.

''I don't like the whole blatant endorsement thing,'' she says.

Berriman says she was once asked to advertise a female pelvic floor exercise device used internally.

She declined the offer.

Sabeen Saleem, 34, a working single mother of two and creator of Mumchic - has one product, a drink brand, she regrets endorsing when she first started blogging.

''I was new to this world and it was a product I didn't believe in,'' says Saleem, who had two previous blogs and is chiselling out a niche market on her blog writing about Pakistani cooking - dishes such as nihari and pakoras (Pakistani stew and fritters respectively) - and how to raise boys.

In the words of Saleem, her latest blogging venture has taken off with 3000 regular readers across a series of platforms, including her website and Facebook.

''You're accountable to your readers and you have to keep them engaged,'' she says.

On her blog she has posted the saying, ''at any given moment you have the power to say this is not how the story is going to end''.

It seems true for these blogging women. Particularly because they are writing their story, and the ending, too.