Is it time to officially put Canberra back into the Brumbies name to help the club connect with fans?
Chief executive Phil Thomson wants to find out and says he will consider reintroducing the "ACT" to the name and brand if supporters want it reinstated.
The Brumbies have launched an end-of-season survey to find out how they can attract new fans and keep members happy after a mixed Super Rugby campaign.
The Brumbies fired on the field and made it to the semi-finals, but fans stayed away from Canberra Stadium.
The club was in danger of recording its lowest average crowd figures in Super Rugby history halfway through the season before a mini revival lifted the figures to 8798 per game.
It was the third lowest average since the start of professional rugby 23 years ago and Thomson wants fans to be brutally honest in the survey to help officials find the answers they need.
The survey covers everything from membership prices, preferred kick-off times, pre-match entertainment, food and drink options, fireworks and how the Wallabies form impacts Brumbies support.
One of the questions could lead to a small, but significant, change after Brumbies officials asked if fans would be supportive of an official reintroduction of the "ACT Brumbies" and if it would make supporters more likely to attend game.
The Brumbies dropped the "ACT" from their name several years ago to give the club a broader appeal given its connections to the south coast and regional NSW.
It had the opposite effect in Canberra, with some supporters viewing the move as a slight on the capital.
"We'll certainly have a look at it and see what the fans think," Thomson said.
"We've had feedback from some people about the ACT was removed from the Brumbies. We'd like to get an overall feel to see how important that is to the community and the region.
"We'll certainly listen to feedback. We're open to receiving honest feedback from people because we want to try to improve all areas we can control."
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Super Rugby is one of the only professional competitions in the world where geographical locations are overlooked in names.
It has created confusion for some fans given overseas-based teams neglect to recognise their home cities.
It is one of the reasons crowd numbers have fallen across the competition following several format and team changes in recent years.
Thomson has previously warned continual low crowd figures, and the financial implications, are unsustainable for the Brumbies future
It is hoped the Brumbies can capitalise on an on-field resurgence to help lure people back to the ground after the team won eight games in a row in Canberra and set a single-season winning streak record.
The loss, however, of star players David Pocock, Christian Lealiifano, Henry Speight, Sam Carter and Rory Arnold will ensure the Brumbies have a fresh challenge in attracting crowds next season.
More than 500 people had completed the Brumbies survey in the hours after it went live on Monday night. The survey will be left open for two weeks.
"We want to cast a wide net," Thomson said. "We do surveys every year and so does [Canberra Stadium] to get the general feedback of where we need to improve.
"At the stage we're at right now, we need to have an open and honest conversation about what we need to do to reconnect with the community.
"We were hoping the run of wins at home would lead to a big crowd at the end of the season. The crowds improved slowly, but of course we were hoping for more to support the team.
"We need to look at what we can do to get those people to the game."
The Super Rugby draw for 2020 will be finalised in the coming months, with the competition expected to start earlier than it has in any season since 1996.
That could mean the Brumbies playing their first home game on the last weekend of January, with SANZAAR officials working to accommodate international fixtures.