Why are so many Canberra cafes and breweries selling merchandise?

By Grace Dudley
June 12 2023 - 5:30am
Capital Brewing bartenders Emily Brown and Grace Aboud in brewery branded merchandise. Picture by Keegan Carroll
Capital Brewing bartenders Emily Brown and Grace Aboud in brewery branded merchandise. Picture by Keegan Carroll

It used to be a Hard Rock Cafe or Coca Cola T-shirt that showed a fashionable connection between a customer and brand.

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