Canberra's specialist student accommodation, which lost all income when the COVID-19 restrictions shut down interstate school excursions, is poised to diversify into the burgeoning grey nomad market.
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Late in July, Canberra Park on the Federal Highway at Gungahlin will throw the gates open to the ACT's newest short-stay caravan park as the national demand for caravan and campervan touring has skyrocketed.
The latest data from the national Caravan Industry Association has revealed a 300 per cent jump in powered site occupancy throughout NSW from late May to early June, and a 109 per cent lift across the country.
In late July, 73 new powered sites will open at Canberra Park to cater for the upswing in demand largely fuelled the national rise in the "grey nomad" population, comprising largely superannuated retirees who hook up a caravan to their four-wheel drive and spend much of their time rolling around the country at their leisure.
When border closures occur, they have the flexibility in their schedules to either stay put and wait it out, or just readjust their itinerary.
While all tourist accommodation in the ACT has been hard hit by the pandemic and travel restrictions, specialised operations like Canberra Park have felt it keener than most.
Designed to cater and accommodate for more than 450 students who receive subsidies, depending on distance travelled, to visit Canberra and its national institutions under the Parliament and Civics Education Rebate (PACER) scheme, the site's large pod-style units have been vacant since schools nationwide closed their doors in April.
Canberra Park's general manager David Grigg said the shareholders' $4 million decision to push ahead with the new caravan park at a time when most other businesses were bunkering down during the pandemic was certain to prove a shrewd investment.
"We have had construction crews here going flat out over the past eight or nine weeks to build the new facilities and amenities ahead of what is now becoming a very active caravanning and campervan-based travel market," Mr Grigg said.
"The data shows people now are very keen to get out and travel, but still want to do so responsibly, and self-distance. Travellers in caravans and campervans can do that very comfortably.
"We're told by the airline industry that overseas travel will take a long time to return to normal and cruise ship travel has gone for the short term, so as we move into the spring and summer period, we believe that caravaners and short-term travellers are going to be very active.
"We now have the facilities here to cater for that growth market in the ACT."
He said the company's student accommodation was hit badly for several months but he was optimistic bookings would return at the back end of the year now that Queensland and NSW school travel restrictions had started to ease.
"Provided there's no second wave of restrictions, within the next four to six weeks Canberra Park will be set up and running as a more diversified operation," he said.
"We're fortunate in having enough space out here that we could grow our physical footprint and create this new business model."
All the new caravan sites are powered, have grey water waste disposal, and tap water access. Some are drive-through in design to cater for large recreational vehicles.
There's a new amenities block and a heated, enclosed camp kitchen with large gas cooktops and ovens, refrigeration, microwaves and food preparation areas.