Canberrans will also be encouraged to take "staycations" and visit local attractions as part of efforts to reboot the local economy in the wake of the bushfire crisis.

It comes as the Australian Hotels Association urges the government to immediately wind back its "state of alert" status for the entire ACT, arguing the warning was no longer necessary and it was making it impossible to market Canberra to tourists.

While Canberra has not been directly hit by bushfires this summer, the local economy has suffered through the national emergency, largely due to the smoke which has lingered over the city for much of the past month.

Hotels have reported mass cancellations during January, while businesses and cultural institutions have been forced shut their doors on the worst days of air pollution.

While the government remains on high-alert to the threat of bushfires burning into the ACT, it has already started planning its economic "recovery" from the crisis.

Chief Minister Andrew Barr and VisitCanberra director Jonathan Kobus convened a round table meeting of tourism industry leaders on Friday to seek feedback and guidance on measures to stimulate the local economy.

Mr Barr told the meeting that there would be a "renewed focus" on promoting Canberra and the surrounding region to domestic and international tourists in the aftermath of the bushfire crisis.

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After the round table meeting, Mr Kobus told The Canberra Times that it was looking to harness the reach and influence of well-known Canberra identities to spread the message - to locals and visitors - that the city was open for business.

He said government and industry representatives would reconvene next week to discuss suitable candidates for the campaign.

The campaign would aim to counter the perception that Canberra was not a safe or desirable travel destination due to the smoke haze.

"Sifting through social media, there is a lot of content created and shared and we want to reduce the tide of images showing smokiness of the city and get it back to showing that there is a great experience to be had here, whether you're visiting a local attraction or eating at a local restaurant or buying local products," he said.

"The message around public health and safety is important, but at the same time tourism is a really important part of the economy - it's worth around $2.5 billion a year.

"This time of year in particular, a lot of businesses that rely on visiting friends and relatives and the leisure market for the trade ... and we want to ensure that they continue to see revenue coming through the till."

While Canberra has taken a hit during the bushfire crisis, the South Coast economy has been decimated. Since the reopening of the Kings Highway on Tuesday, locals have been calling on Canberrans to return to the popular summer destination.

Mr Kobus was supportive of Canberrans staying and spending money on the coast, saying the "health of the whole region was in everyone's best interest".

Australian Hotels Association ACT branch general manager Anthony Brierley said all Canberrans could play a role in spreading positive messages about the city.

Mr Brierley said while hotels were reporting fewer cancellations than they had at the start of the month, the industry continued to suffer from the external perception that Canberra was constantly blanketed in hazardous smoke and under threat from bushfire.

He said the government should wind back the "state of alert" status for Canberra, but keep it in place for the territory's rural fringes.

"While the state of alert is in place, we can't actually go out and promote the city," he said.

The "state of alert" was still in place as of Friday afternoon, but Emergency Services Minister Mick Gentleman said it could be "modified ... in the not too distant future" if recent weather conditions continued.